In both the periodical and tabloid press these days, the discussion
tends to dwell on the bread alone -- its scarcity or abundance, its
price, provenance, authenticity, presentation, calorie count, social
status, political agenda, and carbon footprint. The celebrity guest on
camera with Rachael Ray or an Iron Chef, the missing ingredient in the
recipes for five-star environmental collapse.
Either way, sous vide or sans tout, the preoccupation with food is front-page news, but in preparing for the current food issue of Lapham’s Quarterly,
I’ve learned that my acquaintance with the backstory was well behind
the headlines. My ignorance I attribute to a coming of age in the
America of the late 1940s, its cows grazing on grass, the citizenry fed
by farmers growing unpatented crops.
Accustomed to the restrictions imposed on the country’s appetite by
the Second World War’s ration books, and raised in a Protestant
household that didn’t give much thought to fine dining (one ate to live,
one didn’t live to eat), I acquired a laissez-faire attitude toward
food that, I learn from Michael Pollan, resembles that of the Australian
koala. The koala contents itself with the eating of eucalyptus leaves,
choosing to ignore whatever else shows up in or around its tree.
Similarly, the few primitive tastes met with before my 10th birthday
-- peanut butter and jelly, creamed chicken and rice, the Fig Newton --
have remained securely in place for the last 66 years, faith-based and
conservative, apt to be viewed with suspicion at trendsetting New York
restaurants, in one of which last winter my asking about the chance of
seeing a baked or mashed potato prompted the waiter to remove the menu
from my hand, gently but firmly retrieving the pearl from a swine.
Tomgram: Lewis Lapham, Eating Money
Could there have been a pickier eater in 1950s America
than me? I doubt it. Among the many things I wouldn’t eat was
spaghetti and meatballs. (Gross!) Or at least I refused
until one summer on return from camp, I told my astonished parents that
I loved the stuff, just not the kind they served. There was only one
brand for me: Franco-American Spaghetti.
For those of you who aren’t old enough to remember that Campbell’s
brand or the singing ad line that went with it (“Who can? Franco-Ameri-can...”), it was spaghetti that came out of a can, usually with a thwuck
and as a single cylindrical lump of Day-Glo reddish-orange goo (thanks
undoubtedly to some since-banned red dye or other). It practically
screamed: don’t touch me if you value your life. And of course I
couldn’t get enough of the stuff.
Today, in my hometown, as in so many places in this country, there
are two semi-competitive strands of food. Representative of the far
smaller of the two -- the spreading local foods movement -- is the
modest-sized farmer’s market that opens every Friday morning in our
neighborhood, like so many scattered around the Big Apple, and has put
fresh fish, organic turkey breasts, and loads of green vegetables (root
vegetables in winter) into urban diets like mine.
Representative of the second strand are the corporate food labs that
dedicate themselves to producing edible products carefully calibrated
to the Franco-American weaknesses in us all, “combinations of fat,
sugar, and salt that are so tasty many people cannot stop eating them”
even when full; that, in the phrase
of former Food and Drug Administration commissioner David Kessler, take
us to “the bliss point.” ("The right combination of tastes triggers a
greater number of neurons, getting them to fire more. The message to
eat becomes stronger, motivating the eater to look for even more
food.”) You know that addictive
feeling when you begin munching on that first whatever and just can’t
say no, when your body, once started, just doesn’t know how to stop.
My bet is that you can get your fill of both strands in the summer “Food” issue of
Lapham’s Quarterly,
which, four times a year, brilliantly unites some of the most
provocative and original voices in history around a single topic. (You
can subscribe to it by
clicking here.)
TomDispatch thanks the editors of that elegant journal for allowing us
to preview Lapham's elegant little history of the American stomach.
Tom
The Midas Touch:
Stomachs Too Big to Fail?
by Lewis H. Lapham
[A longer version of this essay appears in "Food," the Summer 2011 issue of Lapham's Quarterly and is posted at TomDispatch.com with the kind permission of that magazine.]
Jesus answered, “It is written, ‘Man shall not live on bread alone, but on every word that comes from the mouth of God.’”
- The Gospel According to Matthew
It is a hard matter, my fellow citizens, to argue with the belly, since it has no ears.
- Cato the Elder
The judgment was served à la haute bourgeoisie, with a sprig
of disdain and a drizzle of disgust. Thirty years ago I would have been
surprised, but 30 years ago trendsetting restaurants hadn’t yet become
art galleries, obesity wasn’t a crime, and at the airports there weren’t
any Homeland Security agents confiscating Coca-Cola.
Times change, and with them what, where, and how people eat. In
fifteenth-century London a man could be hanged for eating meat on
Friday. An ancient Roman was expected to wear a wreath to a banquet. The
potato in sixteenth-century Europe was believed to cause leprosy and
syphilis. As of two years ago, 19% of America’s meals were being eaten
in cars.
The history of food reaches across a span of four
thousand years, during most of which time the global economy is
agrarian. Prior to the twentieth century, the changes were relatively
slow in coming. Humankind is the tenant of nature, food the measure of
both humanity’s wealth and wellbeing. The earliest metal currencies (the
shekel, the talent, the mina) represent weights and units of grain.
Allowing for cultural difference and regional availability, the human
family sits down to meals made of what it finds in the forest or grows
in the field, the tables set from one generation to the next in
accordance with the changing of the seasons and the benevolence of
Ashnan or Ceres.
The contract between humankind and nature remains in force for as
long as it is understood which one is the tenant and which one the
landlord. Over the course of millennia human beings discover numerous
ways of upgrading their lot -- cooking with fire, domesticating animals
and plants, bringing the tomato from Mexico to Spain, pepper from
Sumatra to Salem, constructing the chopstick, the seine net, and the
salad fork -- but the world’s population stays more or less in balance
with the world’s agriculture because the landlord is careful about
matching supply and demand.
The sum of the world’s economic enterprise is how much or how little
anybody gets to eat, the number of those present above and below the
salt accounting for the margin of difference between a bull and a bear
market. For thousands of years the four horsemen of the apocalypse, war
and famine prominent among them, attend to the culling of the human
herd. Europe in the fourteenth century doesn’t produce enough food to
serve the increasingly large crowd of expectant guests. The Black Death
reduces by a third the number of mouths to feed.
The contract between landlord and tenant doesn’t come up for review
until the seventeenth-century plantings of capitalist finance give rise
to the Industrial Revolution. Human beings come to imagine that they
hold the deed to nature, persuaded that if soundly managed as a
commercial real-estate venture, the property can be made to recruit
larger armies, gather more votes, yield more cash. Add to the mechanical
staples (John Deere’s cast-steel plow, Cyrus McCormick’s reaper) the
twentieth century’s flavorings of laboratory science (chemical
pesticides, synthetic gene sequences), and food becomes an industrial
product subsumed into the body of a corporation.
The Stomach and the Purse
So at least is my understanding from what I’m told by the news media
and learn from the labels at the supermarket, which isn’t much because
the message wrapped in cellophane holds with the Pentagon’s policy of
don’t ask, don’t tell. I rely instead on Aristotle, who draws the
distinction between wealth as food and wealth as money by pointing out
that the stomach, although earless, is open to instruction and subject
to restraint.
A
person can only eat so much (1,500 pounds of food per year, according
to current estimates), but the craving for money is boundless -- the
purse, not the belly, is the void that is never filled. Paul Roberts
fits Aristotle’s observation to the modern circumstance: “Food
production may follow general economic principles of supply and demand;
it may indeed create employment, earn trade revenues, and generate
profits, sometimes considerable profits; but the underlying product --
the thing we eat -- has never quite conformed to the rigors of the
modern industrial model.”
What is profitable is not necessarily edible; food apparently doesn’t
get along well with assembly lines, farm-chemical runoff, antibiotics,
and petroleum additives. Its quality deteriorates, as do the soils from
which it springs and the health of the people to whom it is dished out.
Roberts defines the problem as the imbalance between “what is
demanded and what is actually supplied,” and the analogy that comes to
mind is the story about the good King Midas, who wishes that everything
he touches might turn to gold. Dionysus grants the request, and Midas
discovers that he is unable to digest 24-karat cheese or 12-troy-ounce
turbot.
Again, if I’m to believe what I read in the papers and infer from the
taste of Taco Bell, the shift from an organic to an industrial food
chain takes place in the second half of the twentieth century. The use
of ammonium nitrate for fertilizer makes possible the production of
immense quantities of hybrid corn processed into as many synthetic
products (cranberry juice, whole-grain bread, toothpaste, aspirin) as a
corporate marketing manager cares to germinate and name.
Family farms give way to factory farms drawing their energies from
fossil fuels in place of sunlight (the metamorphosis of two pounds of
corn into four ounces of hamburger at the rate of one gallon of diesel
fuel per acre); the chemical wastes that flow south with the Mississippi
River from Iowa’s cornfields form a dead zone in the Gulf of Mexico
equal in size to the state of New Jersey. The environmental damage is
the cost of doing business, which is so abundantly successful that it
allows for the presence of maybe as many as two billion people
everywhere in the world who might not otherwise have been fed.
The changes move into position within the frame of my own lifetime,
but I didn’t take much notice of their coming or going. In the vicinity
of my childhood I have no recollection of such a thing as a supermarket;
the greengrocer sold the fruit and the vegetables, the butcher supplied
the pot roast and sometimes the steak. As a reporter for a San
Francisco newspaper in the 1950s, I was often in the San Joaquin Valley
to admire the apricots or praise the walnuts, but I don’t remember
meeting any farmers who believed themselves resident in paradise.
Food as Succulent Strings of Heirloom Adjectives and Vintage Nouns
On moving east to New York City in 1960, I formed the habit of eating
in restaurants and with it the supposition that the pleasures of the
table were those to be found in the company and the conversation rather
than in whatever was the sun-dried specialty on the plate. My belated
introduction to the notion of a higher food consciousness I owe to Julia
Child.
In the early 1960s, having served her apprenticeship at Le Cordon
Bleu, she was conducting a cooking class on American public television,
her program, The French Chef, so popular that the editors of The Saturday Evening Post
sent me to take note of its being whipped up in a kitchen in Boston.
The two days in her company -- on set, at home, watching a taped
sequence of her prior performances -- were both a joy and a wonder to
behold.
A hearty and steadfast woman unburdened with affectation, Mrs. Child
didn’t preach sermons -- gastronomic, moral, or conceptual. So carefree
was her approach to the materials in hand that, when making a mess of a
potato pancake, she didn’t lose her composure. “If this happens,” she
said, “just scoop it back into the pan. Remember that you are alone in
the kitchen, and nobody can see you.”
She took a simple and innocent delight in anything and everything she
found pleasing (puff pastry or fish heads), her sense of enthusiastic
discovery like that of Duke Ellington’s finding “the best barbecued ribs
west of Cleveland and the best shrimp Creole outside New Orleans.” One
of her French Chef episodes opened on an artichoke boiling in a
pot under a shroud of cheesecloth, Mrs. Child looming suddenly into the
shot to lift the cheesecloth with heavy tweezers and an expression of
cheerful surprise.
“What’s cooking under this gossamer veil?” she said. “Why, here’s a great big bad artichoke, and some people are afraid of it.”
She had a way of misplacing things, often the butter, sometimes the
seasoning or the chopped carrots -- on one memorable occasion, the
turkey. Undismayed by random accident and secure in her belief that
all’s well that ends well, she could point to chicken frying in a pan
and say, reassuringly, “We just leave it there, letting it make simple
little cooking noises.”
If from Mrs. Child I learned what little I know about gourmandizing, I
was never troubled by the wish to live on a farm, there in the morning
mist down by the Wabash to milk a cow, butcher a pig, or strangle a
chicken. Journalist Brent Cunningham takes to task the notion of rural
utopia dispensed from the pulpits of the food-reform movements and finds
it suffused with a reduction of “bourgeois nostalgia,” an artisanal
memory of sweet-water streams overflowing with trout, the countryside
teeming with “poor but noble” people, “tough and hard-working… living
healthier and fundamentally better lives than the rest of us.”
The souvenir postcard is a misreading of American history. The story
being told and retold in the old diaries and letters is not the one
about a happy return to the well and the barn; it is the one about a
desperate escape from the mud. Agriculture was never anything other than
a hard row to hoe, and on reading the record I recognize myself as
having been born into a uniquely privileged generation in an
exceptionally fortunate country, never threatened, unlike most other
people in most every other society that ever squatted on a riverbank or
tented on the plains, by the fear, much less the fact, of starvation.
Together with every American housewife during the century denominated
as America’s own, I welcomed the glut of packaged foods, was glad of
the escape from having to cook, grateful for the kitchen conveniences,
for the year-round strawberries, and the prompt home deliveries of
saturated fat. In the company of travelers recently arrived from the
Soviet Union and never before having seen a Stop & Shop, I shared
their astonishment at the sight of what they perceived as a miracle.
I don’t bring the same sentiment into the restaurants that, by the
early 1990s, had begun to come equipped not only with brushed and
burnished steel but also with the atmosphere of devout observance that
consecrate the exhibits of modern art. I never doubt the presence of
grade-A epicures astonished by the revelation of A-list cuisine, the
pleasure being taken in a well-dressed salad presumably akin to my own
enjoyment of a well-turned phrase, but I suspect that as often as not it
is the price of the thing that is precious, not the thing itself, and I
notice that even when the food is mediocre, the sales pitch is
invariably exquisite -- succulent strings of heirloom adjectives and
vintage nouns, wonderfully gratifying numbers ($465 for the tasting
menu, $1,450 for the Napa Valley wine), literary
ornament of a match with Tobias Smollett’s “five-year-old mutton, fed on
the fragrant herbage of the mountains,” his “rabbits panting from the
warren.”
Let the partaking of a truly expensive meal run to a five-course
ritual of conspicuous consumption, and it becomes the proving of one’s
salvation among the company of the elect. Who else but the rich can
afford to pay so much for so small a shred of Kobe beef, can finance a
holiday excursion to Le Cirque? The ancient agrarian societies dedicated
the sacrificial bull or goat to Zeus or Jehovah; the modern capitalist
society places the rhubarb gelée with gold leaf on the altar of Mammon.
It was my failing to remember that I live in a consumer society, one
more interested in the fine furnishing of its stomach than in the
interior decoration of its mind, that encouraged the waiter in New York
last winter to repossess the menu. Here I was being offered the chance
to eat money -- equivalent in the American scheme of things to the body
and blood of Christ -- and I was refusing the sacraments.
Fortunately for the self-esteem of America’s moneyed noblesse, the
signs of Mammon’s good grace are certain to become increasingly
conspicuous. Between March 2010 and March 2011, the average cost of food
in U.S. cities rose to a 40-year high -- iceberg lettuce up 48%, coffee
30%, bacon 24%, beef 21%, potatoes 14%.
The worldwide cost of food meanwhile rose 37%, the cost of crude oil
23%. All the available data indicates a steadily upward trend, the
global market for food subject not only to crop failure and the loss of
arable land but also to its uses as engine fuel.
The best-selling prophets of forthcoming dystopia name numerous
probable causes, among them climate change, political upheaval, epidemic
disease, and nuclear accident, but as the leading indicator of bad
news, they seldom fail to mention the projected imbalance between the
world’s food supply and a world population breeding at a rate that would
have done credit to Squire Smollett’s rabbits -- 2.5 billion in 1950, 6
billion in 2000, 9.5 billion by 2050.
Despite the twentieth century’s resort to mass murder and global war,
the four horsemen of the apocalypse no longer can be counted upon to
cull the herd, and the question that apparently needs to be addressed is
whether the problem is animal, vegetable, or mineral. Does it lend
itself to a solution in accord with the moral and metaphysical
definitions of wealth as food, or in line with the capitalist
understanding of food as money? Which is the void that stands the better
chance of being filled, the belly or the purse?