AIDES Graffiti
The Grafitti campaign was developed at TBWA, Paris,
by executive creative directors Eric Holden and Remi Noel, art
director/copywriter Ingrid Varetz, agency producer Virginie Chalard and
Maxime Boiron.
Filming was shot by director Yoann Lemoine via Wanda Productions, with executive producer Jerome Denis, and producer Olivier Glandais.
Post production was done at at Mikros Image, Paris, by animator Yves “Balak” Bigerel, designer Barthélémy Maunoury,
lead 2D compositor Vincent Venchiarutti, lead 2D animator/2D compositor
Remi Soyez, 2D compositor Jean Yves Parent, 3D animators Morgan Sagel,
Mickael Nauzin, producer Pascal Giroux, See Barth’s design inspiration (definitely NSFW).
A pencil-drawn zizi (French slang for penis), is drawn away from the
toilet door by the sight of a “zézette”. However, the phallic advances
are not made welcome among the ladies. All female graffiti flee at his
approach, leaving the zizi to fall into the toilet bowl. In tears, Zizi
droops along the floor, climbing up on the bench to watch a real girl
doing her make up. Taking pity, she uses her eyeliner pencil to draw a
condom. Immediately Zizi’s luck changes.
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