Sea Shepherd Sails into Times Square with
Their First Outdoor Advertising Campaign
by SSCS
 Next time you find yourself walking through the heart of Times Square
on 42nd Street, look up at the ‘CBS Spectacular’ big screen now
boasting Sea Shepherd Conservation Society’s first outdoor advertising
campaign.
The state-of-the-art, full motion digital billboard highlights
the marine wildlife conservation organization’s anti-whaling campaign
for which they are best known, partly due to the success of the popular
Animal Planet television series Whale Wars, which will debut in its fourth season later this year. Whale Wars chronicles Sea Shepherd’s activities to end whaling in the Southern Ocean.
“Sea Shepherd wanted to do something completely unprecedented to
create awareness of our whale defense campaign this year,” said Founder
and President Captain Paul Watson.
“We’ve long had a strong support base
in New York, so when this opportunity came up we decided to use it to
share our mission, raise funds for our Antarctic campaign, and capture
the hearts of New Yorkers and international tourists alike. The image of
a breathtaking whale breach followed by a harpoon exploding into a
whale’s back, sends a powerful message to passersby in a visual language
that we can all understand.”
Sea Shepherd is the only non-profit direct action conservation
organization that actively patrols the planet’s oceans to defend marine
wildlife and their habitats and uphold international conservation laws.
Sea Shepherd is currently in the middle of their seventh Antarctic Whale
Defense Campaign, appropriately titled Operation No Compromise.
“We are officially halfway through this year’s campaign, and funds
are more important now than ever. We need to raise enough money to
purchase fuel and provisions to keep our fleet of three ships at sea, to
ensure that we can remain in the Southern Ocean through the end of the
whaling season in March,” said Captain Watson.
The goal is to stop illegal whaling in the Southern Ocean Whale
Sanctuary, period. Operation No Compromise has already been deemed a
success, as Captain Watson believes Sea Shepherd’s intervention will
result in a dramatic decrease of whale deaths by the illegal Japanese
fleet, perhaps by as much as 80 percent.
As Captain Watson often reminds us, “If the oceans die, we die.”
The 'CBS Spectacular' is located on W. 42nd Street, between 7th and 8th Avenues.
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