PR critics include PR Watch founder John Stauber, cultural scholars Mark Crispin Miller and Stuart Ewen. Toxic Sludge Is Good For You tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image.

 

 

 

The video analyzes the tools public relations professionals use to shift our perceptions

including a look at the coordinated PR campaign to slip genetically engineered produce past public scrutiny.

Toxic Sludge Is Good For You urges viewers to question the experts and follow the money back to the public relations industry to challenge its hold on democracy.

Sections: The PR Industry | Roots in Conflict | Not Local, Not News | Third Party Advocacy | Selling Wars | Controlling Damage and Managing Crisis | Silencing Debate

Filmmaker Info
Executive Producers: Loretta Alper & Sut Jhally
Producer: Margo Robb
Editor: Jeremy Smith
Camera and Colorist: Kelly Garner
Production Manager: Kelly Garner
Graphics: Tellart, Jeremy Smith & Michelle Rojas
Sound Design: Thom Monahan
Production Assistants: Caitlin Berrigan, Skadi Loist, Madeline Shufeldt & Ryan Smith

Film Festivals
Awards
Related Links
Press Reviews
Praise for the Film
"The true power of this video can be witnessed in the horror on students' faces as they manage to voice, after viewing the film, 'Where have we been all our lives?!'"
- Pepi Leistyna | University of Massachusetts, Boston

 

 

Recommended by School Library Journal as a teaching tool on consumer eduction.