By Ramzy Baroud
The launch of Aljazeera International on November 15, the English arm of Aljazeera Satellite Television was hardly an ordinary event.
It was another notable addition to the growing global efforts aimed at counterbalancing American-European domination over world media: deciding on what story is to be told and how, thus shaping public opinion, reinforcing Westerns policies, disseminating its own ideas and ideals, at the expense of the almost entirely neglected and utterly hapless audiences that neither relate nor wish to identify with such discourses.
It’s still too early of course, to appraise, in any serious fashion, academic or otherwise, the performance of Aljazeera English, and whether it has lived up to its own ideals and the expectations of its projected audience. However, it must be said that the clash of discourses and the calls for a balanced media is hardly new. This topic is in dire need of urgent and continual discussion.
Clearly, the need for Aljazeera, and subsequently its English service, came from the realization that the presentation of events in Arab countries are far from fair in the mainstream media in the US and elsewhere in the West. Further, the public’s opinion of these events is not only scarce, but bits and pieces that they may perceive are often tainted.
But, how much does the average person in the West know about the Middle
East’s key conflict, that between Israel and the Arabs, primarily the
Palestinians? How much of that knowledge is molded by the media, and
how much by personal discovery predicated on one’s own objective
reasoning?
Answers may differ, but it remains true that opinions formed regarding
distant conflicts like that of the Middle East tend to be homogeneous
in nature, and for the most part fail to deviate from the predominant
media narrative espoused by the mainstream.
Further, how much influence do states have on their media, being
mindful that ideally the media should be completely divorced of the
public sector, therefore being an independent and unbiased critic?
While states cannot prevent events or guarantee absolute power for
themselves, they’ve well learned of the value of the media and its
ability to forge a favorable climate of public opinion that seems
incidentally consistent with that of the state.
Public opinion is moulded in the western mainstream media by
consistently pressing particular issues, while repressing others. For
example, it is quite rare that a routine attack by Israeli forces on
the civilian population in Palestine makes headline news, but a
reaction to such an onslaught, such as a suicide bombing would be the
leading story and priority for news outlets everywhere.
In doing so, public opinion is slowly conditioned to think that
Palestinian lives are not as significant as Israeli lives, and that
Palestinian attacks are far more frequent and brutal. And while these
policies are certainly mandated by the upper echelons of any given
media institution, they are effective in not only tainting the publics
view of events on the ground, but the reporters who compile those facts
as well.
Another obvious example is the Iraq war. The US media, and to a lesser
degree the British media, though they might allow for a controlled
debate regarding the methods and tactics used to win the war, seem in
unison regarding the ‘admirable’ objectives of the war. The BBC
hesitates little to use such assertions often infused by Tony Blair
such as ‘liberating’ Iraq, bringing ‘democracy’ to the Iraqis, and so
forth.
In Afghanistan, the picture is equally tainted and dishonest. How often
do we hear of a meaningful debate about the true intention of the war
on that poor, ruined country? Almost never. Commemorating the fifth
anniversary of the Afghanistan invasion, CNN, the BBC, plus numerous
media outlets in the West dispatched their reporters to Kabul and
various other Afghani towns to examine the situation in that country
after years of violent Taleban ‘resurgence’ and collation
‘reconstruction’ efforts. They examined the plight of women, education,
the health sector, security, drug trafficking, etc. Some of the reports
were astounding, indeed. But such a selective examination was clearly a
wholehearted embrace of the US government’s claim that its war on
Afghanistan was motivated by such noble objectives as freeing women
from the grip of extremism, improving the plight of ordinary Afghanis
etc. These objectives were only introduced when the original ones
failed, such as the capturing of Osama bin Laden, one that the media
had also touted in the early months of the war. It was conveniently
dropped by the media, when it was dropped by the military and as an
official priority by Western governments. Now, Western journalists
freely and often courageously challenge the failure of the NATO led
coalition in Afghanistan to improve the lives of the people as the
situation there is worsening and drug trafficking, mostly from
Afghanistan to Iran to Europe is at an all time high.
It is important to remember all of this, but equally important to
truthfully examine the state of the Arab media, especially with the
advent of Aljazeera English, regardless of how it wishes to define
itself.
Control Room - BBC Documentary on Al Jazeera
{google}-1918207412032636074&q{/google}
1 hr 25 min 54 sec
The many years of controlled Press in the Arab world has produced two
equally alarming phenomena: one restrictive that champions the
viewpoint of the authority, and another overtly impulsive that
discounts the authority and offers itself as the only viable
alternative. Will Aljazeera be that third voice that speaks truth to
power, yet neither self-congratulating, nor reactionary? Is that even
possible, considering how Aljazeera is itself funded and politically
shielded? The debate is hardly meaningful if rashly examined.
It ought to be said however, that without a serious challenge to the
prevailing media control mechanism, a reordering of media priorities
and a re-examination of the relationship between the media and the
state, it’s most likely that media distortions will continue to afflict
the collective imagination of entire societies, thus shaping their
views of themselves, of the world around them, and therefore
prejudicing the way they define their views and responsibilities
towards global conflicts, whether in Palestine-Israel, Iraq,
Afghanistan or anywhere else.
-Ramzy Baroud’s latest book: The Second Palestinian Intifada: A
Chronicle of a People’s Struggle (Pluto Press, London) is now available
in the US from the University of Michigan Press and from Amazon.com.
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