We Need A Media War On All Fronts
by Danny Schechter l Author of BlogothonW
hen do you feel like you are over the hill?
When you get letters like this one from Jose Hevia after writing an op ed featuring an essay
from my recent book Blogothon
, recounting my experiences as a network TV insider turned independent media outsider. The essay offered a case study of how the nominally non-commercial network, PBS, turned its back on a human rights TV series I co-produced. It is about the challenges progressives face in offering a counter-narrative to parochial mainstream thinking.
My critical correspondent wondered what I was whining about:
“Complaining that the old media is getting more and more monopolized is... "who cares about old media?"” he wrote. “Nobody in my inner circle under 30, watches old media any more. Bye.”
Take that, old man. Hahaha.
am not sure his view is totally true, what with the Comedy Channel, movie channels galore and unlimited sports coverage. The New York Times reports “Television is America’s No. 1 pastime, with an average of four hours and 39 minutes consumed by every person every day.”
At the same time, Jose is right that Americans ages 12 to 34 are spending less time in front of TV sets.”
What they are not watching is traditional TV news, maybe because it is so uninteresting and disconnected from their lives.
One problem is that we live in a country where there’s plenty of news but little diverse interpretation, context and background. Viewers are interested when it is presented interestingly, not in canned infotainment-oriented formats. When it’s not, they’re not. Breaking news is everywhere only to be replaced by more breaking news that distracts your attention from what broke before.
It’s odd but almost all the most active and militant youth activists who disagree on so much agree that an 80 plus year old named Noam Chomsky is one of their heroes. Punk groups write songs praising him. His books are passed from hand to hand. They are the most popular titles in the Occupy Wall Street Peoples Library. Chomsky just released a pamphlet about Occupy.
A few years back, Chomsky got a rare long interview on cable TV. No, it wasn’t MSNBC or Fox or the Comedy Channel—the networks that are widely watched--but CSPAN’s Book TV. I started at the screen for what seemed like forever to watch a scroll listing some 80 books he’s written go by ever so slowly. I am not sure how many people watched but it was fascinating.
I am nowhere near Chomsky’s prodigious output. I have ONLY written14 books not to mention essays published in scores of others. I am not sure it matters but I do what I can.
And, yet, yes, as a journalist I am still a book guy because of my years as a student and immersion in a political culture that reveres ideas and intellectual thought.
At the same time I have also spent years inside the mainstream media machine where my work reached many more millions, evennwhen I felt I was pumping it our into the maw where shows whiz by and are rarely remembered.
When I worked at ABC News. there was an expression that counseled producers not to get too detailed. The instruction was to avoid “MEGO” standing for my eyes Glaze Over.” That’s how they believe the audience reacts when exposed to too much analysis. They tune out!
So its not surprising that online media like You Tube, Twitter, Facebook etc are so popular. They are personal, quick, easy to upload to and snappy,
The Occupy Movement has taken advantage of this technology too, with websites and twitter feeds but to their credit, also longer-form outlets.
Old time activists like one of my mentors as an organizer, Stanley Aronowitz, now a social theorist, believes many in this generation don’t understand the importance of reaching beyond their Facebook Friends and digital communities.
He told me for a TV series I am doing about Who Rules America, “We don’t have a left that really continually, in an effective way, talks about who has power in America. The Occupy movement talked about ninety-nine percent being deprived of economic power and about inequality, but it is not even close to being an analysis that can be disseminated throughout the entire society. We don’t have a system of daily newspapers. We don’t have a weekly newspaper. We have Twitter. We have, you know, various other kinds of social media that we have access to, but it does not replace the kind of systematic analysis that can take place as a result of having our own media.”
Maybe that’s why I write a daily 3000-word blog every day at newsdissector.net and churn out books even though I know it’s a kind of Neanderthal pursuit in an age when even popular magazines and newspapers are facing enormous obstacles in reaching audiences. The book business seems to be barely limping along as a transition continues to heavily hyped digital nirvana.
At the same time, along with my younger critic, I do use and believe in the power of social media. I have had a computer since l981, and been online since ’86. I tweet (Dissector Events) have a Facebook page, use a smart phone, watch videos and relish the power of interactivity. I jthink we need to be involved in as many media outlets as we can be.
The journalist I co-founded Globalvision Inc. with, Rory O Connor, has a brilliant mus-read book out on social media, “Friends, Followers and The Future; How Social Media are Changing Politics, Threatening Big Brands, and Killing Traditional Media.” (City Lights)
Yes, he’s right this “new” media is transforming our world and providing key tools that help organize revolts and even revolutions.
It’s all very exciting, but also potentially dangerous as governments create cyber war commands to use the Internet as a tool for aggressive intervention, spying, surveillance, information collection, and social control. Social Media also addicts us to big corporate brands with questionable commitments to change and democracy.
I am reminded of a poster I saw that was created by the students at the Beaux Arts College in Paris during the May-June 1968 uprising. The slogan was more of a mocking warning than a celebration. It read, “I Participate, You Participate. We Participate. They Profit!”
Democracy should not be about enriching a techno elite, giving us more toys and apps and devices to distract us from becoming the change makers we should be. (How much is Apple or Google giving back?) That’s why I